070 “WELCOME OLIVIER! DESCRIBE IN 3 WORDS WHAT DICE IS: Discover (events), Security and Convenience. AND OLIVIER GEYNET, HOW WOULD YOU DESCRIBE YOURSELF IN 3 WORDS? Enjoying (life), friend of my friends and music lover. OLIVIER GEYNET Well, I am responsible for Spain, but in 2014 two music lovers and partners, Phil and Rash, saw that there was no platform/application that served them to find events they liked, they created DICE with the aim of people finding events based on their musical tastes, it’s something simple but that nobody had created. HOW DOES DICE WORK EXACTLY AND HOW DOES IT DIFFER FROM OTHER TICKETING PLATFORMS? From the same login process we ask you to connect with your music library, Apple Music or Spotify, which allows us to make a 100% personalized recommendation. I like to compare DICE with Spotify, we are the same for live music. This is what mainly differentiates us from other ticketing platforms, but also security. We have a unique system of giving the ticket to the fan. Once you have purchased your ticket we invite you to download the app. The ticket, being exclusively in the app, makes them all genuine. They can easily be transmitted from the app to another person and the system is very easy to use and very secure. HOW DID THE IDEA OF CREATING DICE COME ABOUT? DICE TALKED ABOUT TRYING TO END TICKET RESALE, IS IT STILL A PLATFORM OBJECTIVE? WHAT STRATEGY DO YOU FOLLOW? When we talk about ending ticket resale, it is uncontrolled ticket scalping. This causes two problems, the main one being that when a ticket is in a secondary market the ticket can multiply x2 x3 up to ten times, so having a resale system through the platform avoids many problems in this regard. The second problem is security and access control. In the past when people bought tickets with a PDF, there were no guarantees, there were people who could sell that ticket up to ten times. With us, this is over, the ticket stays on a mobile phone. Our resale system is based on a waiting list system, imagine a sold-out event, we make a match that is produced by SMS between people who want to sell their ticket and people who want to buy it. A person can easily return their ticket and leave it to the next person on the waiting list, but always at the price set by the promoter. WHAT IS THE IMPORTANCE OF TECHNOLOGY IN THE ORGANIZATION AND PROMOTION OF MUSIC EVENTS AND WITHIN THE INDUSTRY? More and more, our growth for example is due to having a very advanced technology within the sector... Today it is part of our lives, we do more and more things with it and in music, I would say more because they tend to be at the forefront. It is noticeable in everything in production, in bar management... Well used it can have very large benefits.
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