071 They are very different markets, Barcelona has very big events, festivals... We have a very large volume of ticket sales for these types of events... Madrid has many more venues of different sizes, and in our case, most of the ticket sales come from the venues. The case of Barcelona is interesting because we have adapted to festivals and it is working very well there. Ibiza is much more about venues, IMS is one of the few festivals and very specific, but it is a complicated challenge here because the audience changes every week and they have to keep attracting new fans. More and more venues here are adopting DICE because it helps a lot in finding that constantly renewing audience. WHAT ELECTRONIC MUSIC EVENTS ARE HAVING THE MOST SUCCESS ON THE PLATFORM? Our best-seller is always DC10, it sells very quickly... Club Chinois since it changed to DICE, I was talking to them and they are selling more tickets than ever, it is a pride that they trusted us and I think it is a great benefit for the promoter to switch to digital sales as it greatly facilitates the creation of communities around your events, this can even allow you to adapt your programming or make specific promotions. Amnesia, although we are not the only partner, is also selling very well, but we are also working with events that are not electronic, such as the SDL festival, a small boutique festival at Las Dalias that we love to work with... Although the big fish is electronic music, we are open to all genres. WHAT DOES IMS MEAN FOR THE MUSIC INDUSTRY AND FOR DICE? It gets better every year, more people come, the panels are stronger... It has become one of the benchmarks of the industry in Europe along with ADE. It is a perfect time at the beginning of the season to talk, when they haven’t seen each other in a while...and it generates a wonderful energy, in a beautiful place that seems made for this like Destino... For the industry, it is a mandatory appointment. For DICE, it is a perfect showcase since everyone, promoters, labels, venues that participate in IMS, can try it these days and we think it is a perfect product test. YOU MADE YOUR ENTRY INTO SPAIN 4 YEARS AGO WITH CITIES LIKE BARCELONA AND MADRID AND IN IBIZA, WHAT ARE THE DIFFERENCES YOU SEE BETWEEN CITIES LIKE BARCELONA OR MADRID WITH IBIZA? DICE AND BOILER ROOM PRESENT A PANEL AT IMS, HOW DID THIS IDEA COME ABOUT AND WHAT DOE IT MEAN TO YOU? DICE acquired Boiler Room a couple of years ago at a time when streaming, due to the circumstances we were living in, was very strong, and they sought to continue promoting their streaming branch but also accompany them in an evolution of their business model to one that adds to streaming: event promoter and ticket sales, and that is precisely where we have contributed our technology, support and experience, and I think it has been a success. Since we’ve been together, this has been Boiler Room’s best year, the brand has a lot of pull and the tickets for their events sell very quickly, and here at IMS, there was interest in learning more about the team and strategy. We are going to have a very interesting panel on Boiler Room and how independent brands can create communities in the music world. It is a common effort of DICE and Boiler Room to help these communities and we are going to talk about creativity, diversity... It’s going to be a very interesting panel. WHAT ARE THE FUTURE PLANS AND HOW DO YOU EXPECT TO CONTINUE INNOVATING IN TICKET SALES? Firstly, in Ibiza, our plans are to become the main ticket seller. We have the ambition to become the market leader, and we will do so by evolving. The venues increasingly demand more specific functionalities, and basically, that is our plan: to continue evolving technologically to ensure that the fan experience is the best. Globally, we also aim to open ourselves to more markets each year, with the idea of expanding to 1 or 2 more countries annually.
RkJQdWJsaXNoZXIy Mjk4NzM=