012 @pacoosuna @nowhere. ibz [ Under the artistic direction of Paco Osuna, NOW HERE has established itself as one of the most cherished events by fans of underground techno and house ]. Any event that aims to transcend and endure over time needs a philosophy to lean on. The philosophy of NOW HERE is based on offering real musical experiences, a concept that expresses a unique attitude, a way of living and experiencing music with passion, emphasizing the importance of enjoying the moment, squeezing the present, and making the most of the here and now. “WHEN I STARTED THE PROJECT I DIDN’T THINK IT WOULD HAVE SUCH AN IMPACT, THE TRUTH IS THAT I DIDN’T HAVE ANY EXPECTATIONS. I HAD NO IDEA IF IT WAS GOING TO WORK OR NOT, I JUST HAD THE DESIRE AND ENORMOUS MOTIVATION TO DO IT. FROM DAY ONE, ALL I WANTED WAS TO BE HAPPY PLAYING MUSIC AND BRINGING MY MUSICAL IDEA TO IBIZA FOR THE RESIDENCY, ALWAYS BASED ON QUALITY AND NOT SO MUCH ON THE NAMES THAT COULD SELL TICKETS. THE RESULT HAS BEEN TRULY SPECTACULAR SINCE THE FIRST SEASON, THE GREAT RESPONSE WE HAVE HAD HAS ONLY MOTIVATED ME MORE AND GIVEN ME STRENGTH TO CONTINUE BUILDING UP THE BRAND”. - PACO OSUNA. The summer of 2022 was the time to put this philosophy into practice, and what better space to do it than in the Club Room of Hï, the most stimulating club in the world. That residency still remains in the memory of the clubbers who visited Ibiza, an empathetic atmosphere based on the desire to enjoy the moment and seasoned with a memorable soundtrack by a series of uniquely talented guests and Paco’s wisdom behind the DJ booth. As expected, after the critical and publ ic success, NOW HERE returned to Hï in 2023. Seventeen nights featuring more than twenty-seven artists, who made us rel ive the fantastic nights of the first season. A more mature party, with more resources, with a more sol id and improved production that del ighted dance floor lovers and set the bar for how a party in Ibiza should operate... at its highest. Ibiza is a global amplifier, any event that stands out on the island has an immediate international impact. NOW HERE has developed its concept in major events across three continents, traveling to cities like Miami, New York, Amsterdam, Andorra, Barcelona, Madrid, Mexico, Tulum, Medellín, Santiago de Chile, Phuket, and Tamarindo, among others. “TO SEE HOW NOW HERE IS GROWING AND, MOST IMPORTANTLY, TO SEE HOW THE AUDIENCE FEELS IDENTIFIED AND PART OF THE CONCEPT IS SOMETHING I HAD NEVER IMAGINED, WE ARE LIKE A FAMILY”. - PACO OSUNA. This year, 2024, is very special for Paco Osuna, both personal ly (he recently celebrated his 50th birthday) and professional ly (marking 30 years in his career). On June 18, we had the good fortune to attend his opening party and witness that his energy remains as vibrant as ever. His residency wi l l continue unti l September 24, accompanied by 29 artists who wi l l fi l l the Ibiza summer Tuesdays with sound content. Additional ly, this season Paco Osuna wi l l present the NOW HERE takeover HÏ Ibiza on September 5 and 19, 2024. Two special events in which Paco wi l l take over Hï Ibiza entirely, developing his sound and concerns without l imits, escorted by a battal ion of artists and friends who wi l l make us enjoy two days of pure electronic music. Paco Osuna has a legendary past and a bright future, but he is focused on the present because there is nothing more real than what we experience in the moment. “WE WORK DAY BY DAY FOR NOW HERE TO KEEP GROWING, WITH THE DESIRE TO CONTRIBUTE OUR BIT TO THE MUSIC SCENE, BOTH IN IBIZA AND AROUND THE WORLD”. - PACO OSUNA.
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